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West Elm and the power of networking…


This weekend was my first Holiday pop up shop and I’m thrilled by how many new and old friends came out to support me. I have to give a huge thank you to my husband Dave and my good friend Jen who were there with me for the day. The photographs here are all courtesy of Jen (affectionately dubbed paparazzi this weekend), and the gorgeous natural light streaming through West Elm’s windows.

For those of you who aren’t familiar with West Elm, they have this great initiative where they support local makers within their markets. For more info, there’s this on their website, but I highly suggest heading into your nearest store and take a look at their local selection. As part of this community building environment, they have popup shops in their stores every now and then, and I was lucky enough to have the chance to have one this past weekend.


First off, the store was all decorated for Holiday with the lights and sparkle and was such a wonderful environment to spend my afternoon in. The team there helped me set up, lending their beautiful trinket dishes and jewelry boxes for my setup, checking in on me throughout the day and making me feel very welcome in their world. I couldn’t have asked for more. 


I wasn’t really sure what to expect, customers coming into West Elm aren’t looking for jewelry per se, but I am never one to turn down a chance at trying something new. I decided to make the most of it by advertising on my facebook, blog, and Instagram and see if I could bring some of my las vegas locals out to support. And you guys turned up! I can’t believe how fast the day flew by, and how many wonderful people made time in their Saturday to come check my little popup shop out. And if you missed it, don’t worry I will be back there Dec. 5th with some other talented artists for their Holiday Bazaar. 

I also had the pleasure of meeting one of the creators of Niyamasol, definitely check out their website ( Such cute leggings that are made from recycled plastic bottles, but the patterns and colors are what makes them beautiful. Alli looked amazing in her outfit and styled it right up with some chunky amethyst pieces from my new collection. The ring from the photo shoot I just completed sold before I have most of the final photos from the photographer! I guess its time to make a few more. The good thing, even when I redo a design, the stone still stays front and center, making sure all those statement rings are truly one of a kind! I am hoping to get to spend more time with those lovely ladies soon, and keep your eyes peeled for a possible collaboration coming in spring!

Overall I had so much fun, and in the process gained a little exposure, experience, and a few new friends.

For any of you who missed this popup shop, I will be heading to downtown Las Vegas this coming Saturday, Nov 14th (11-9) for the Art2Downtown event, and sharing a booth with the lovely Jehnna of Rabbitsfoot Creations, and we hope to see you there!

Meet Emma

Emma Kelly Desert Daisy Jewelry

Owner and Designer of Desert Daisy Jewelry. Crystal enthusiast. Wanderer. Gypsy soul.

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